I help in a wool shop on Saturday afternoons, and when I turned up a couple of weeks ago I found my friend, the owner, in a state of shock. She’d just had an email from her Rowan rep with some devastating news: about 70% of the range was going. Either entire yarn ranges were being discontinued, or great swathes of colours were disappearing in many of those that were staying.
This is not, perhaps, unexpected when you know that they’ve recently been taken over and perhaps it’s also not unexpected because there’s a certain feeling that they’ve taken their foot off the pedal a bit in recent years (perhaps rather like Colinette). But I’ve got one thing in Rowan yarn on the needles at the mo, and it made me think.
I’ve a bit of a love-hate relationship with Rowan. I’ve been to workshops Rowan have organised both at retailers and at the mill (above), and they’ve varied between extremely good and somewhat disappointing. Mind you, they were always interesting, if not always for the tutor, then for the other participants among whom I recognised some people who could only be described as Rowan groupies (I once heretically mentioned Noro, hsssssss…).
The same applies to the yarns, in my opinion. When they’re good, they’re very very good,
like Cotton Glace (staying, but with colours reduced as far as I can recall), but when they are a bit gimmicky they can be horrid (and I’m not naming names, because this is just my opinion and just because X sheds or Y knits up like shite for me doesn’t mean they’ll misbehave for everyone). And they’re not cheap, either, though – generally – you do get good yardage for your money. But some are just exquisite: Lima, for instance, that delicious blend of baby alpaca and merino with a bit of nylon for strength. That’s going. So I bought three balls and am currently knitting it up into a shawl.
I think I know what’s happening. Of course I may be completely wrong or partly right, but with my business-management-before-being-a-full-time-freelance-hack head on – and I still write in the business area now – I think it’s a case of newbroomitis. New owner, complete overhaul.
(The Rowan mag is changing, too. From this summer’s issue – the one already out – it’s going down to two stories, not three. Just as well I’ve got a stash of old ones, and am quite happy substituting yarns.)
As I said, Rowan had, I feel, lost its way a bit, with loads of novelty or seasonal yarns, however lovely – Panama, Cotton Lustre, both going. I had a slight feeling that they’d taken their corporate eyes off the ball somewhat. Oh, sorry about the creeping metaphors. I did say I’ve been working on business books, didn’t I?
Ahem. Back to Rowan, though I could run a few ideas up the pole and see who salutes them. Or, to borrow from the winner of Fast Company‘s most objectionable use of jargon in 2015 competition, ‘open the kimono’. Stop it. Now.
Anyway, I suspect that this meant heavy stockholding, and that where economic – i.e. wherever the stock was high but not so high that it absolutely must be kept on and pushed – there just had to be some culling. And I also think that some yarns, while worth keeping, had probably reached such a low stockholding that the expensive option of spinning more meant that, economically, they weren’t worth keeping on the list (possibly British Sheep Breeds – which seems counter-intuitive, given the rise in yarns with distinct provenance). And I also suspect that a lot of this has more to do with the American market than anything else.
But I’ll mourn some which will be no more (the Felted range, Pure Linen), and be relieved that others (Felted Tweed, Kid Classic – below) are staying. Above all, though, I’ll mourn the colour changes. It looks – and I’ve been through the catalogues, looking at the colours which are vanishing – as though the choices are becoming somewhat predictable. Not what Rowan is known for, at all.
And my friend with the wool shop? Well, she’s already expanding her range of British yarns. She’s seeing this as a splendid opportunity to get some lovely new things in (hello, West Yorkshire Spinners, Baa Ram Ewe, Jamiesons)…